Digital Marketing: Why Having a Strategy Should Come First


Strategy should ALWAYS come first.


Why? It is like planning a road trip. It's your map that tells you where you are going and just as importantly, why and how you are going there.

Your strategy should answer questions like these:

1) Where are we starting from?
2) where do we want to end up?
3) what methods will we use to close the gap?
4) in what time frame do we want to achieve our goal?
5) Has anyone done this before?
6) If so, how did they do it?
7) Can we model them?
8) Can we add more so we can do it better?
9) Who will lead the charge?
10) How will we measure our success?


No details of the tactics of how to do anything should be done until all the above questions are known, answered, and communicated to everyone involved. The strategy should not take long to figure out. It could be done in a few minutes with a consultant or project manager. However, the tactics all come after the strategy is finalized.


Whenever you start a new project or new to revamp an ineffective current project, strategy development is one of the keys to success of the project.


If you are needing strategy developed in any offline or online marketing and want assistance, we can help. Message us here or contact our Facebook Group, DFW Marketing Strategy. You'll be glad you did.