Steps to Optimize Your Online Presence

When creating or changing your web site, social media pages or your Google My Business account, here are steps to influence your ranking with the information source Google itself. These are changes that happened in the last few months of 2015.

1) Google My Business – Google Maps, NAP(Name, address, phone) and URL's need to be consistent on your website pages, social media pages, blogs, and directory lists. Without the consistency, Google and the other search engines see conflicts and do not know how to interpret the information.

2) Schema.org and Structured Data – perhaps the biggest single important change is this one. Your web site should have "Structure Data" as recognized by Schema.org. Here's a link to introduce you to the topic: http://developers.google.com/structured-data/

The above link will give you some basics about how to get started and how to use this very important piece of fairly simple programming using the markup language json-LD.

3) Directories - There e 100's of directories. Some are more appropriate for a certain type of business than another. Others work better because of the geography of the Local Business. Google, Yahoo, Bing, Yelp, YP, FourSquare, Local.com are some of the more important directories. Having the company information on as many of these as possible will help your rankings for key search terms.
All of these might be simple to understand, but difficult to implement. That why a consulting company like Marketing Innovative Solutions can come to the rescue. We are experts at helping clients get the consistency of information for the search engines to read, interpret and rank as high as possible.

It all starts with the strategy of driving potential prospects and customers to your business when they are looking for it. We can help. Reply back to this message and leave your best contact information and we'll get back to you as soon as possible.

You'll be glad you did.

Digital Marketing: Why Having a Strategy Should Come First


Strategy should ALWAYS come first.


Why? It is like planning a road trip. It's your map that tells you where you are going and just as importantly, why and how you are going there.

Your strategy should answer questions like these:

1) Where are we starting from?
2) where do we want to end up?
3) what methods will we use to close the gap?
4) in what time frame do we want to achieve our goal?
5) Has anyone done this before?
6) If so, how did they do it?
7) Can we model them?
8) Can we add more so we can do it better?
9) Who will lead the charge?
10) How will we measure our success?


No details of the tactics of how to do anything should be done until all the above questions are known, answered, and communicated to everyone involved. The strategy should not take long to figure out. It could be done in a few minutes with a consultant or project manager. However, the tactics all come after the strategy is finalized.


Whenever you start a new project or new to revamp an ineffective current project, strategy development is one of the keys to success of the project.


If you are needing strategy developed in any offline or online marketing and want assistance, we can help. Message us here or contact our Facebook Group, DFW Marketing Strategy. You'll be glad you did.