Tuesday, July 28, 2015

If bad reviews are killing your online traffic, this message will be important to you. Even if you have multiple locations, this marketing method works. This method will give you better ranking results and will also push bad reviews for your business OFF of page 1 of Google searches.

With diligent research, this method was developed for dramatic improvement of ranking results on searches for your company’s name.

How does it work?

Optimization and tweaking of current information on your website, Social Media pages and directory listings. Creation of videos for specific search terms can add more positive results.

There are a lot of details to this method, and you don’t need to know them. What you do need to know is that positive results come from this method with nothing bad happening to penalize you. Results can happen quickly, usually in 30 days or less.
Imagine a prospect doing a Google search for your company and all negatives are removed from page 1. What would a potential customer do then? That’s right, call you or come in. Either one is a positive result.

If you need help and want to get rid the negatives and only have the positives show up first about your business, then email me now with your number and I’ll call you back as soon as possible.

Mike
Mike@dfwpromarketing.com

Tuesday, July 21, 2015

What is Your Content Marketing Strategy?

Most people involved in the online marketplace don’t fully understand the potential impact of a solid content marketing strategy. There are days when I wish I could get in front of everyone trying to reach potential customers online and break it all down for them. I’m sure you can relate to the education of your clients.
If you like this message, please share it with a friend who’s still struggling to grasp the importance of content in the digital and creative age.

The more people we can educate on the type of content needed, the more enjoyable online experiences we’ll all have.
If you have any questions about content marketing, let me know and we’ll be glad to discuss and help you, particularly helping your strategy with answers to questions like these:
1) What do you want to accomplish for your customers and business with your content?
2) Where should you publish and store  your content?
3) How often should you publish new content?
4) Who should author and produce the content?
A simple strategy for content development and use should be the first priority before any content is posted.
For more ideas about your content usage, email me at mike@dfwpromarketing.com
You’ll be glad you did.

The Strangest Secret by Earl Nightingale

Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, "Doctor, what's wrong with men today?" The great doctor was silent a moment, and then he said, "Men simply don't think!"

We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. We live in the richest era that ever existed on the face of the earth ... a land of abundant opportunity for everyone.

However, if you take 100 individuals who start even at the age of 25, do you have any idea what will happen to those men and women by the time they're 65? These 100 people believe they're going to be successful. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.

But by the time they're 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke — depending on others for life's necessities.
Only five out of 100 make the grade! Why do so many fail? What has happened to the sparkle that was there when they were 25? What has become of the dreams, the hopes, the plans ... and why is there such a large disparity between what these people intended to do and what they actually accomplished?

The Definition of Success
First, we have to define success and here is the best definition I've ever been able to find: "Success is the progressive realization of a worthy ideal".

A success is the school teacher who is teaching because that's what he or she wants to do. A success is the entrepreneur who starts his own company because that was his dream — that's what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.

A success is anyone who is realizing a worthy predetermined ideal, because that's what he or she decided to do ... deliberately. But only one out of 20 does that! The rest are "failures."

Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man's Search for Himself, and in this book he says: "The opposite of courage in our society is not cowardice ... it is conformity." And there you have the reason for so many failures. Conformity — people acting like everyone else, without knowing why or where they are going.

We learn to read by the time we're seven. We learn to make a living by the time we're 30. Often by that time we're not only making a living, we're supporting a family. And yet by the time we're 65, we haven't learned how to become financially independent in the richest land that has ever been known. Why? We conform! Most of us are acting like the wrong percentage group — the 95 who don't succeed.

Goals
Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don't seem to work hard, yet seem to get everything? They seem to have the "magic touch." You've heard people say, "Everything he touches turns to gold." Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who's a failure tends to continue to fail?

The difference is goals. People with goals succeed because they know where they're going. It's that simple. Failures, on the other hand, believe that their lives are shaped by circumstances ... by things that happen to them ... by exterior forces.

The human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing. Society today can be likened to a convoy in time of war. The entire society is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.

That's why it's so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called "security." So, to succeed, all we must do is decide how high above this plateau we want to aim.

Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement — the key to success and the key to failure is this:

We Become What We Think About

This is The Strangest Secret! Now, why do I say it's strange, and why do I call it a secret? Actually, it isn't a secret at all. It was first promulgated by some of the earliest wise men, and it appears again and again throughout the Bible. But very few people have learned it or understand it. That's why it's strange, and why for some equally strange reason it virtually remains a secret.

Marcus Aurelius, the great Roman Emperor, said: "A man's life is what his thoughts make of it."

Disraeli said this: "Everything comes if a man will only wait ... a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment."

William James said: "We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief." He continues, " ... only you must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly."

Dr. Norman Vincent Peale put it this way: "If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results."

George Bernard Shaw said: "People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, make them."

Well, it's pretty apparent, isn't it? We become what we think about. A person who is thinking about a concrete and worthwhile goal is going to reach it, because that's what he's thinking about. Conversely, the person who has no goal, who doesn't know where he's going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will thereby create a life of frustration, fear, anxiety and worry. And if he thinks about nothing ... he becomes nothing.

As We Sow – So Shall Ye Reap

The human mind is much like a farmer's land. The land gives the farmer a choice. He may plant in that land whatever he chooses. The land doesn't care what is planted. It's up to the farmer to make the decision. The mind, like the land, will return what you plant, but it doesn't care what you plant. If the farmer plants two seeds — one a seed of corn, the other nightshade, a deadly poison, waters and takes care of the land, what will happen?
Remember, the land doesn't care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants — one corn, one poison as it's written in the Bible, "As ye sow, so shall ye reap."

The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn't care what we plant ... success ... or failure. A concrete, worthwhile goal ... or confusion, misunderstanding, fear, anxiety, and so on. But what we plant it must return to us.
The problem is that our mind comes as standard equipment at birth. It's free. And things that are given to us for nothing, we place little value on. Things that we pay money for, we value.

The paradox is that exactly the reverse is true. Everything that's really worthwhile in life came to us free — our minds, our souls, our bodies, our hopes, our dreams, our ambitions, our intelligence, our love of family and children and friends and country. All these priceless possessions are free.

But the things that cost us money are actually very cheap and can be replaced at any time. A good man can be completely wiped out and make another fortune. He can do that several times. Even if our home burns down, we can rebuild it. But the things we got for nothing, we can never replace.

Our mind can do any kind of job we assign to it, but generally speaking, we use it for little jobs instead of big ones. So decide now. What is it you want? Plant your goal in your mind. It's the most important decision you'll ever make in your entire life. All you have got to do is plant that seed in your mind, care for it, work steadily toward your goal, and it will become a reality.

It not only will, there's no way that it cannot. You see, that's a law — like the laws of Sir Isaac Newton, the laws of gravity. If you get on top of a building and jump off, you'll always go down — you'll never go up.
And it's the same with all the other laws of nature. They always work. They're inflexible. Think about your goal in a relaxed, positive way. Picture yourself in your mind's eye as having already achieved this goal. See yourself doing the things you will be doing when you have reached your goal.

Every one of us is the sum total of our own thoughts. We are where we are because that's exactly where we really want or feel we deserve to be — whether we'll admit that or not. Each of us must live off the fruit of our thoughts in the future, because what you think today and tomorrow — next month and next year — will mold your life and determine your future. You're guided by your mind.

The very law that gives us success is a double-edged sword. We must control our thinking. The same rule that can lead people to lives of success, wealth, happiness, and all the things they ever dreamed of — that very same law can lead them into the gutter. It's all in how they use it ... for good or for bad. That is The Strangest Secret!

Do what the experts since the dawn of recorded history have told us to do: pay the price, by becoming the person you want to become. It's not nearly as difficult as living unsuccessfully.

The moment you decide on a goal to work toward, you're immediately a successful person — you are then in that rare group of people who know where they're going. Out of every hundred people, you belong to the top five. Don't concern yourself too much with how you are going to achieve your goal — leave that completely to a power greater than yourself. All you have to do is know where you're going. The answers will come to you of their own accord, and at the right time.
Start today. You have nothing to lose — but you have your whole life to win.

Saturday, July 18, 2015

Measuring the Trust Factor in Online Reviews

Reviews are a major part of online marketing.
How many reviews does a consumer look at before they make a decision to buy? 10
How many reviews does a consumer look at before a level of trust is established? 6-10

Without a minimum of six 5-Star online reviews on the first page of a search, your business is not trusted.
It has been established by research that the trust factor looks like this: 1 star = 38% trust, 2 stars = 54%, 3 Stars =68%,  4 Stars = 84% and 5 Stars = 100%  factor.

Imagine a customer types in your business name into Google and finds mostly bad reviews. What to you think will happen?  They go somewhere else. Now, imagine a customer typing in your business name and they find 5 Star Reviews about you that are positive.

Now, let me ask you this, they find positive reviews, watch them and at the end of each is your phone number. What’s the next thing they will do?

Right, call you. And why? Because they are looking for the best company with the best reputation.

If your online reviews are less than stellar, email me now, so that we can send the bad reviews onto oblivion and start driving more traffic to your business.

Mike@dfwpromarketing.com

Thursday, July 16, 2015

Poor Results from Your Videos?
Have you tried video marketing with little or no results?.

Here are some reasons why your marketing videos haven’t worked:

1) What do you say? This is the #1 reason why videos fail. What is your video strategy? What is the content? What’s your CTA?
2) Strategy from the start of production leads to better effectiveness and more views.
3) Where are your videos stored and played? Does this help drive traffic to you?
4) Who is your video for? In most videos
- 20% click away in 10 seconds
- 40% click away after 60 seconds
- 60% click away after 120 seconds
If you need help with your marketing videos to drive more traffic to your business email us NOW. You’ll be glad you did.
Mike@dfwpromarketing.com

Wednesday, July 15, 2015

Reputation Management -You hear the term a lot these days. To get more customers, your online reputation has to be great and presented in the best possible light - always.
Here's the problem: 1 bad review can ruin the chances of acquiring new customers - and on the Internet bad reviews can last forever.
So, what can you do about bad reviews? The answer is to counteract them with good reviews. The question becomes how to do it effectively?
Online marketing experts know that one of the best tools to counteract the damage of bad reviews is a 5-Star Review in video format stored on YouTube.
Why video and why YouTube?
1) As the largest search engine,  Google owns YouTube
- Google ranks web sites with videos 53x's higher than non-video web sites
2) YouTube is the second largest search engine after Google
- People are already there watching videos
3) How many videos?
- 100 million views each day
4)  Ranking experts know how to knock down bad reviews and push them off page 1 and 2 for specific search terms
- using Google and YouTube
5) With expert help, you get these types of results: After watching your video:
- 68% of viewers go to your website
- 76% of website visitors buy from you
- 74% of viewers understand your products/services better
6) One-third of all Internet traffic is video viewing
- So, if you don't have videos and your competition does, well, it's pretty obvious who's getting the business, isn't it?
Videos will deliver more traffic with the best format, content and  strong CTA- Call to Action - or, what you want them to do next:
- They contact you by phone or email
- They come to your business
- They go to your website for more info
Here's my CTA: Email me: mike@dfwpromarketing.com to learn more about how Reputation Management with videos can get you -
       MORE CUSTOMERS

Wednesday, July 1, 2015

1 bad review. That's all it takes to drive traffic to your competition. Bad reviews stay online and can hurt you forever.

What can you do about them? "Review Videos" can push the bad reviews down and off of page 1 for specific search terms as they are replaced with positive '5 Star' Reviews.

Imagine the additional traffic you'll get without those bad reviews showing up on the first page of a Google search.

We rank videos, just like this one, high on search engines to drive more traffic to you and drive down the bad reviews.
https://youtu.be/DDFFa8wRGCA

Call us now to learn more about how we push bad reviews into oblivion so you get more views and customers. 469.256.8131

Mike@dfwpromarketing.com