7 STEPS to IMPROVE YOUR SEARCH RANKINGS

Every business needs more customers and a steady stream of new ones, too. So, whether you are a brick and mortar store with, one or more locations, or, an online business - driving traffic to you is one of the most important tasks for your business.

There are some key steps to making sure that you are keeping your rankings as high as possible in searches for your business. You should review these steps regularly to assure you are doing everything you can to get as much traffic as possible. Checking these steps regularly will give you a strong ongoing marketing strategy and a better chance to keep your business name and record in front of more customers versus your competition who will not take the time to review these steps:

1)      Keyword Check and Research – Which keywords do customers use to find you? If you are a plumber in Dallas, then ‘Dallas plumber’ will be an important term for you on your web site. If you offer ‘industrial plumbing’ and ‘residential plumbing’ service then both terms will be important. You may want to add a zip code or two along with the service name you offer, like ‘plumber 75201, 75214’ as a key search term. When planning your keyword placement on any website or other site that mentions your business, like directory listings, you should mention as many cities or zip codes as space allows on that listing. The key is to know what words your prospects are using to find businesses like yours.

2)      Optimize Your Web Site – By creating a reasonable amount of high quality content that users are searching for, you will make your site more relevant for both users and search engine results. Customizing your meta title with keywords allow you to have a good match for whatever content is shared on Social Media sites which will be of interest and also relevant for readers. Your location with city and state should also be listed prominently on your first page and contact pages, along with your phone number. Usually abbreviated NAP, for name - address - phone, these factors are vitally important in search results. Whenever and wherever they are on the web, they need to be absolutely and exactly the same for the best search results. Do not use a P.O. Box. Google needs to have a street address to rank you high. Again, consistency in all posting is the key.

Very important: Optimize your website for mobile device usage like smart phones and tablets. More than ½ of all searches are done on mobile devices. If your site doesn’t show well, users won’t stay and they will go to your competition whose site does show well on their mobile device.

3)    Claim Your Business on Google Maps, Google My Business and Google + - Google Maps and Google My Business are your free tools to claim. If you do not claim them someone else could. Google has also said that at some time in the future, if you have not claimed them, they will delete your presence from all searches. Your Google My Business info shows contact information like NAP and how it shows search results and in Google Maps to be found more easily by potential customers. Other information about your business that you can add includes your operating address and other contact information. Google+ pages allow your customers to leave reviews and otherwise communicate with you by this Social Media type as well as give you more exposure. Social interaction with your business adds to social proof and can help you with customer reviews and updates for others potential customers to read.

4)    Create/Claim Your Local Directory Listings - Directories can help you with rankings and give potential customers an idea of your service by reading what past customers have already experienced. These can be local or review directories, you’ll want to create and/or claim your listings on as many directories as possible. There are dozens of them. Here is a list of the some of the more popular Directories:

Google, Bing, Yahoo, Manta, Yelp, Yellow Pages, City Search, FourSquare, Local.com, Superpages

Each listing will represent a “CITATION.” Citations are a mention of your business and website from another site. They are a critical important component used by Google and other search engines for ranking results. When possible place your website URL in these listings as backlinks to your web site. Google loves backlinks. You can check this site, www.getlisted.org to determine where you are listed now and verify that the NAP and other information about your business is correct. Claimed and unclaimed listings will show and give you an idea of how much more you need do to help your business.

5)    Ask Your Customers for Reviews - Caution: Do not buy reviews from services like Fiverr.com. Google has become very adept at knowing which reviews are real and which ones are fake. When you use fake reviews, you will be penalized in search results and with enough violations you could be gone from Google search results for good. To get good reviews that will help you, ask your customers to leave a genuine review on directories like Yelp and your Google+ page. Make it easy for reviewers to say ‘yes’ and to do it. One bad review can cost you dearly, so you want as many good reviews as you can get to counter act any harmful ones.

6)    Optimize Your Social Media Pages - It is important that, just like your web site and directory listings, your Social Media profiles have the same NAP and your URL of the home web site. Make sure that your Facebook page is a fan page or local business page and not a personal page. You can still link your Fan page from your personal page, but you need a separate Facebook Fan Page. Encourage your friends and customers to check into your Fan Page and comment as much as possible to help you show up high in Facebook searches. If you haven’t created/claimed a Facebook fan page for your business, then Facebook probably has a holding place for your business until you do claim it. This is automatically created by Facebook once your Fan Page is searched for without being found.  Also, make sure you do not have a duplicate page with the same name on Facebook. You can mix the two and keep the one you want while saving all the ‘likes’ and ‘check-ins’ from both pages.

7)    Analyze and Monitor Your Results – Just like a road map, there are tools to help you know where you are when you are analyzing and monitoring your efforts and results for better search engine rankings. Doing this is an ongoing task. Rules change all the time. Competition changes all the time, too. Sometimes, the changes can come quickly and can be quite substantial. Start with Google Analytics. These show you not just how many visitors, but where they came from and even what browser they use. This is a free tool with a Google account and can give you an excellent snapshot of where you are. There are also paid for sites that can give you other types of information. Moz is one a good reputation. Monitoring should be done at least once a week to assure past efforts are paying off and that outside factors are not affecting what you have already done. If they do become a factor, then weekly monitoring will catch the change quickly so that new changes in your efforts can be made with minimum harm. 

Summary - If you have added the changes above, you should start to notice higher rankings, more calls, leads, customers and revenue in a few short weeks. And with consistent monitoring, you should be ahead of most, if not all, of your competition. 

 

Addendum. – There are more advanced steps to further assist in your search rankings. PPC or Pay Per Click, Social Media Advertising, Videos, YouTube Channels, and other additional Strategic Marketing Methods can help. For more information, contact us for a free consultation.  

5 Ways to Use Google to Your Advantage

Here's an article that I just penned today. It's a fairly easy read. If you need any marketing materials created including writing like this for your SM Content, let me know.

5 Ways to Use Google to Your Advantage
12/01/2015
By Mike Slabaugh 

It’s happened before.

It’ll happen again.

Google changed their rules and upset your apple cart.

Their world, their rules. Results change. Where you ranked yesterday has disappeared.

Now, you need to learn new rules, take time to understand, assign more resources, perhaps including personnel - and, on and on. Sometimes you wonder whether it’s even worth doing.

Well, everything changes. Technology changes at a superfast rate.

Keep reading to know what to do about it.

A Little Google History

In 2015, Google changes made 2 lasting impressions on the Internet community. In April, they announced that they would start honoring those web sites which were mobile friendly with a higher ranking than those which are not. Then, in August, they changed the format of the search results page. This ‘Snack-Pack’ change made more room for ad space on the page by changing the 7-pack of organic search results by 57% less, by now having only a 3-pack of organic results highlighted for users to see. So, if you were ranked in the 4th, 5th, 6th, or 7th position, you were Googled – for worse.

There were other changes, too. The point being that knowing about them and keep up with them is a challenge - at best. It doesn’t matter that changes happen all the time. That will continue. So, to take full advantage and have Google work for you, you have to know about the changes and what to do about them. Or, you need to have someone else do it for you.

Any change Google makes, even small ones, will make the best marketers ask, “What will this change do to my rankings?” If your business depends on your search results and high rankings - Google changes can give you some stress.

The challenge of accepting changes and learning how to take advantage of them ahead of your competition is where you need to be. But, how do you do that? Your other duties take time away from learning all you need to know.

Here’s where someone - like me - can help you and your business. A full 1/3 of my time is spent doing research into what works, what doesn’t work and why both are important for you to know about. Knowing what’s important after changes will help you, my client,   be more effective in time, money and results. Our expertise is in keeping up with these changes and working out through additional research and our industry contacts how to take advantage of the ‘new world’ after the changes.

Here are 5 Ways to Use Google to Your Advantage

Idea #1: “What to Do When Google’s Next Change Affects Your Ranking?”

First of all, you probably won’t know about it until it has already happened.

What would you do if one of your social media pages disappeared, or your business no longer shows up on Page 1? What would you do then? No, really. What would you do?”
Potential answer: Learn more. Potential answer #2: Call us.

Idea #2: Understand that Google Does What is Good for Google
Google’s mission is: to organize the world's information and make it universally accessible and useful.  Let me add, “. . . while making a profit.” to that mission.

They do not guarantee that you will be found on any search result. That’s right. Even after hours, days or months of hard work and effort, you are not guaranteed any result. So, learning to work on their court and within their rules will definitely be an advantage for you.

Idea #3: If You Don’t Play with Google, Your Competition Can and Will

Whether or not you want to business with them is up to you. They are still the largest search engine – by far. You need to decide to show up with them or not. And, understand what can happen to you either way you decide.

They have gotten very good at what they do. Better than anyone else. That’s why they are the biggest and best. They do have rules, however. And those who know the rules and follow them are the ones with the best results. Those guys are called ‘white hats.’

Idea #4: Understand How to Use Their Tools

If you, or, the person doing the work for you, understands and knows the tools, then good results can be yours, no matter how many changes have been made. Like most things the fundamentals do not change. Having your NAP (Name, Address, and Phone Number) consistent in all listings, postings and pages is a no brainer to understand. It all helps you have a good search result. It’s basic, but still has to be done. The other fundamentals won’t change much either. That’s why they are fundamental.
Understanding the basics and how the newest changes affect them, if at all, is our job to quickly know, understand and communicate to our clients so after ANY CHANGE, you get the best results possible.

Idea #5: Continue to Serve Your Prospects and Customers First

What’s the most important thing to you? Prospects and Customers. Or, it should be.

Users are looking for information. Knowing what that information is will place you at the top of the results. All you need to know is the terms they are searching for and use those on your web pages, Social Media pages, listing directories and anywhere else you show up on the Internet. This is called relevancy and Google is getting better and better at doing it with each search made.
Giving the searcher the information they want will eventually make them become your customer. What are their interests and needs? What will they receive once they own your product or service? How can you find this out? Ask your current customer base.

Understanding What to Do Now

By now, you should have decided if you want to dedicate your time, effort and energy to learning more about Google and how their recent changes have affected you and your business.

Another alternative is to talk to us and find out if you are the type of company that we would like to work with and if you’d like to work with us.

To learn more about that possibility, contact us now and we can talk more about it.

Slabaugh.mike@gmail.com

Mike.Slabaugh1 on Skype

Straight from the Mouth of Google

Attention Business Owners:

In the summer of 2015, they slapped you right in the face and you probably didn’t even know it.

Organic searches, like “plumber Dallas”, are now showing only 3 businesses, instead of 7, on page one.

That means that if you were ranking in the 4, 5, 6, or 7 position on page one, you are showing up now on page two. 91% of users don’t go beyond the first page according to Google. So, if you aren’t getting as many calls and customers – this is the reason why.

Also, according to Google, 40% of local businesses haven't even "claimed" their local listings.

And, the majority of the other 60% have incomplete or incorrect listings that destroy their chance of ever ranking in the new "3 Pack" on page one.

If you aren’t getting as many calls, leads, customers and revenue as you did earlier this year - then we can help you rank higher on organic searches.

We have developed a solution to this problem. Just message us and we can fully explain.

Best regards,

Mike Slabaugh

Marketing Innovative Solutions

Irving, TX 75039

New Marketing Piece

Why Directory Listings Matter to Your Business
http://socialseoweekly.com/googles-pigeon-update-can-make-or-break-you/

Which Social Media Should You Be Using?

A Great Alternative to Social Media in Your Business

Ever wonder how some businesses seem to master the digital world when others don’t? Before the internet of web sites, social media, e-mail and all the bits and bytes, there was a lot less to think about. The Internet has rules to play by just like other aspects of the business world and those that know them and take advantage of them produce the results the want and need to grow.

Today, you not only need a website and be active on Social Media, you also need to know how to take advantage of it all to get more clients.

A good Social Media Manager might do this for you at $60,000 or more a year in salary + benefits. You get what you pay for.

Are you ready for that?

Q: What’s a good alternative? 

A:Hiring a marketing agency to manage the Social Media Department and Digital Marketing of your business.

Q: Who do you hire?

A: Someone who is knowledgeable and experienced to tell you what is important for you to know and what is not important for you to know and how to take full advantage of what they know.

That’s where we come in. We are Marketing Innovative Solutions. Operating in the DFW area the last few years, we have the experience to give you what you want and need:

An online presence with great content and positive results to drive more traffic to your business.

We offer many different programs and packages for any sized business. If you need someone to run your department and pay them less than you would a full time employee, contact us right away and we’ll give you a full marketing review of your company, including where you are now and how to get to where you want to be.

Contact us at: mike@dfwpromarketing.com as soon as you can or 

message us here.

You’ll be glad you did.

Contact information

• https://www.youtube.com/watch?v=L2yvs3BLD6w My business YouTube Video
• mike.slabaugh1 is my Skype name
• mike@dfwpromarketing is my best email address

Lay Claim to Your Brand on the Internet If you haven't claimed your listings on directories and your competition has claimed theirs, then they have a BIG leg up on you. Directories can drive 15%-20% of your traffic to your web site. And, if you haven't prepared, them you're not showing up. Here are some of the more important directory names 1) Google, 2) Yahoo, 3) Bing, 4) Yelp, 5) Manta, 6) LinkedIn, 7) Foursquare, 8) Merchant Circle, 9) City Search, 10) Kudzu, 11) Local.com, 12) HotFrog, 13) Brownbook, 14) Judy's Book and 15) SuperPages. Having your listings on the directories will help with SEO, increase your company's name recognition and help you standout against your competition. There are billions of directory searches each month. Here are some interesting statistics: * 90% of Yelp users real positive reviews and then go to websites * 45% of local searchers intend to buy * 70% of online users use local directories * 88% call the company or visit the web site in 24 hours With these types of results, you cannot afford not to have your claim on your name in as many directories as possible. What do you need to do for the best results? 1) Set up a Gmail email account using the business name 2) Claim your business on each directory. Most will verify that you are the owner with email notice - some use SMS and others will send post cards or use 800 #'s for call back verification. 3) Create a list of user names and passwords for each directory 4) Consider using Roboform or LastPages for name and password user storage 5) Keep all user names and passwords in a .txt file 6) Craft a description of the business and keep exactly the same for all listings including name, address, telephone numbers, and all contact information 7) Assure business name is consistent for all directories 8) Set up Google analytics to tell which directories are sending you traffic 9) Optimize and Tweak each directory listing 10) Build backlinks to your web site on directories that allow links 11) There are 10 spots on the firstr page of a Google Search, some should be directory listings 12) Use citation sites and reviews whenever possible along with the directories 13) Use resizr.com for placement of logos and graphics on directories 14) Use SEOQuake, a Chrome app to assist in knowing where you rank 15) Use this link to know which backlinks are on your website: www.url.com If this all seems overwhelming, if might be. You could contact a marketing firm who is in the market each day like Marketing Innovative Solutions at mike@dfwpromarketing.com

If bad reviews are killing your online traffic, this message will be important to you. Even if you have multiple locations, this marketing method works. This method will give you better ranking results and will also push bad reviews for your business OFF of page 1 of Google searches.

With diligent research, this method was developed for dramatic improvement of ranking results on searches for your company’s name.

How does it work?

Optimization and tweaking of current information on your website, Social Media pages and directory listings. Creation of videos for specific search terms can add more positive results.

There are a lot of details to this method, and you don’t need to know them. What you do need to know is that positive results come from this method with nothing bad happening to penalize you. Results can happen quickly, usually in 30 days or less.
Imagine a prospect doing a Google search for your company and all negatives are removed from page 1. What would a potential customer do then? That’s right, call you or come in. Either one is a positive result.

If you need help and want to get rid the negatives and only have the positives show up first about your business, then email me now with your number and I’ll call you back as soon as possible.

Mike
Mike@dfwpromarketing.com

What is Your Content Marketing Strategy?

Most people involved in the online marketplace don’t fully understand the potential impact of a solid content marketing strategy. There are days when I wish I could get in front of everyone trying to reach potential customers online and break it all down for them. I’m sure you can relate to the education of your clients.
If you like this message, please share it with a friend who’s still struggling to grasp the importance of content in the digital and creative age.

The more people we can educate on the type of content needed, the more enjoyable online experiences we’ll all have.
If you have any questions about content marketing, let me know and we’ll be glad to discuss and help you, particularly helping your strategy with answers to questions like these:
1) What do you want to accomplish for your customers and business with your content?
2) Where should you publish and store  your content?
3) How often should you publish new content?
4) Who should author and produce the content?
A simple strategy for content development and use should be the first priority before any content is posted.
For more ideas about your content usage, email me at mike@dfwpromarketing.com
You’ll be glad you did.

The Strangest Secret by Earl Nightingale

Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, "Doctor, what's wrong with men today?" The great doctor was silent a moment, and then he said, "Men simply don't think!"

We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. We live in the richest era that ever existed on the face of the earth ... a land of abundant opportunity for everyone.

However, if you take 100 individuals who start even at the age of 25, do you have any idea what will happen to those men and women by the time they're 65? These 100 people believe they're going to be successful. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.

But by the time they're 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke — depending on others for life's necessities.
Only five out of 100 make the grade! Why do so many fail? What has happened to the sparkle that was there when they were 25? What has become of the dreams, the hopes, the plans ... and why is there such a large disparity between what these people intended to do and what they actually accomplished?

The Definition of Success
First, we have to define success and here is the best definition I've ever been able to find: "Success is the progressive realization of a worthy ideal".

A success is the school teacher who is teaching because that's what he or she wants to do. A success is the entrepreneur who starts his own company because that was his dream — that's what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.

A success is anyone who is realizing a worthy predetermined ideal, because that's what he or she decided to do ... deliberately. But only one out of 20 does that! The rest are "failures."

Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man's Search for Himself, and in this book he says: "The opposite of courage in our society is not cowardice ... it is conformity." And there you have the reason for so many failures. Conformity — people acting like everyone else, without knowing why or where they are going.

We learn to read by the time we're seven. We learn to make a living by the time we're 30. Often by that time we're not only making a living, we're supporting a family. And yet by the time we're 65, we haven't learned how to become financially independent in the richest land that has ever been known. Why? We conform! Most of us are acting like the wrong percentage group — the 95 who don't succeed.

Goals
Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don't seem to work hard, yet seem to get everything? They seem to have the "magic touch." You've heard people say, "Everything he touches turns to gold." Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who's a failure tends to continue to fail?

The difference is goals. People with goals succeed because they know where they're going. It's that simple. Failures, on the other hand, believe that their lives are shaped by circumstances ... by things that happen to them ... by exterior forces.

The human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing. Society today can be likened to a convoy in time of war. The entire society is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.

That's why it's so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called "security." So, to succeed, all we must do is decide how high above this plateau we want to aim.

Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement — the key to success and the key to failure is this:

We Become What We Think About

This is The Strangest Secret! Now, why do I say it's strange, and why do I call it a secret? Actually, it isn't a secret at all. It was first promulgated by some of the earliest wise men, and it appears again and again throughout the Bible. But very few people have learned it or understand it. That's why it's strange, and why for some equally strange reason it virtually remains a secret.

Marcus Aurelius, the great Roman Emperor, said: "A man's life is what his thoughts make of it."

Disraeli said this: "Everything comes if a man will only wait ... a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment."

William James said: "We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief." He continues, " ... only you must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly."

Dr. Norman Vincent Peale put it this way: "If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results."

George Bernard Shaw said: "People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, make them."

Well, it's pretty apparent, isn't it? We become what we think about. A person who is thinking about a concrete and worthwhile goal is going to reach it, because that's what he's thinking about. Conversely, the person who has no goal, who doesn't know where he's going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will thereby create a life of frustration, fear, anxiety and worry. And if he thinks about nothing ... he becomes nothing.

As We Sow – So Shall Ye Reap

The human mind is much like a farmer's land. The land gives the farmer a choice. He may plant in that land whatever he chooses. The land doesn't care what is planted. It's up to the farmer to make the decision. The mind, like the land, will return what you plant, but it doesn't care what you plant. If the farmer plants two seeds — one a seed of corn, the other nightshade, a deadly poison, waters and takes care of the land, what will happen?
Remember, the land doesn't care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants — one corn, one poison as it's written in the Bible, "As ye sow, so shall ye reap."

The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn't care what we plant ... success ... or failure. A concrete, worthwhile goal ... or confusion, misunderstanding, fear, anxiety, and so on. But what we plant it must return to us.
The problem is that our mind comes as standard equipment at birth. It's free. And things that are given to us for nothing, we place little value on. Things that we pay money for, we value.

The paradox is that exactly the reverse is true. Everything that's really worthwhile in life came to us free — our minds, our souls, our bodies, our hopes, our dreams, our ambitions, our intelligence, our love of family and children and friends and country. All these priceless possessions are free.

But the things that cost us money are actually very cheap and can be replaced at any time. A good man can be completely wiped out and make another fortune. He can do that several times. Even if our home burns down, we can rebuild it. But the things we got for nothing, we can never replace.

Our mind can do any kind of job we assign to it, but generally speaking, we use it for little jobs instead of big ones. So decide now. What is it you want? Plant your goal in your mind. It's the most important decision you'll ever make in your entire life. All you have got to do is plant that seed in your mind, care for it, work steadily toward your goal, and it will become a reality.

It not only will, there's no way that it cannot. You see, that's a law — like the laws of Sir Isaac Newton, the laws of gravity. If you get on top of a building and jump off, you'll always go down — you'll never go up.
And it's the same with all the other laws of nature. They always work. They're inflexible. Think about your goal in a relaxed, positive way. Picture yourself in your mind's eye as having already achieved this goal. See yourself doing the things you will be doing when you have reached your goal.

Every one of us is the sum total of our own thoughts. We are where we are because that's exactly where we really want or feel we deserve to be — whether we'll admit that or not. Each of us must live off the fruit of our thoughts in the future, because what you think today and tomorrow — next month and next year — will mold your life and determine your future. You're guided by your mind.

The very law that gives us success is a double-edged sword. We must control our thinking. The same rule that can lead people to lives of success, wealth, happiness, and all the things they ever dreamed of — that very same law can lead them into the gutter. It's all in how they use it ... for good or for bad. That is The Strangest Secret!

Do what the experts since the dawn of recorded history have told us to do: pay the price, by becoming the person you want to become. It's not nearly as difficult as living unsuccessfully.

The moment you decide on a goal to work toward, you're immediately a successful person — you are then in that rare group of people who know where they're going. Out of every hundred people, you belong to the top five. Don't concern yourself too much with how you are going to achieve your goal — leave that completely to a power greater than yourself. All you have to do is know where you're going. The answers will come to you of their own accord, and at the right time.
Start today. You have nothing to lose — but you have your whole life to win.

Measuring the Trust Factor in Online Reviews

Reviews are a major part of online marketing.
How many reviews does a consumer look at before they make a decision to buy? 10
How many reviews does a consumer look at before a level of trust is established? 6-10

Without a minimum of six 5-Star online reviews on the first page of a search, your business is not trusted.
It has been established by research that the trust factor looks like this: 1 star = 38% trust, 2 stars = 54%, 3 Stars =68%,  4 Stars = 84% and 5 Stars = 100%  factor.

Imagine a customer types in your business name into Google and finds mostly bad reviews. What to you think will happen?  They go somewhere else. Now, imagine a customer typing in your business name and they find 5 Star Reviews about you that are positive.

Now, let me ask you this, they find positive reviews, watch them and at the end of each is your phone number. What’s the next thing they will do?

Right, call you. And why? Because they are looking for the best company with the best reputation.

If your online reviews are less than stellar, email me now, so that we can send the bad reviews onto oblivion and start driving more traffic to your business.

Mike@dfwpromarketing.com

Poor Results from Your Videos?
Have you tried video marketing with little or no results?.

Here are some reasons why your marketing videos haven’t worked:

1) What do you say? This is the #1 reason why videos fail. What is your video strategy? What is the content? What’s your CTA?
2) Strategy from the start of production leads to better effectiveness and more views.
3) Where are your videos stored and played? Does this help drive traffic to you?
4) Who is your video for? In most videos
- 20% click away in 10 seconds
- 40% click away after 60 seconds
- 60% click away after 120 seconds
If you need help with your marketing videos to drive more traffic to your business email us NOW. You’ll be glad you did.
Mike@dfwpromarketing.com

Reputation Management -You hear the term a lot these days. To get more customers, your online reputation has to be great and presented in the best possible light - always.
Here's the problem: 1 bad review can ruin the chances of acquiring new customers - and on the Internet bad reviews can last forever.
So, what can you do about bad reviews? The answer is to counteract them with good reviews. The question becomes how to do it effectively?
Online marketing experts know that one of the best tools to counteract the damage of bad reviews is a 5-Star Review in video format stored on YouTube.
Why video and why YouTube?
1) As the largest search engine,  Google owns YouTube
- Google ranks web sites with videos 53x's higher than non-video web sites
2) YouTube is the second largest search engine after Google
- People are already there watching videos
3) How many videos?
- 100 million views each day
4)  Ranking experts know how to knock down bad reviews and push them off page 1 and 2 for specific search terms
- using Google and YouTube
5) With expert help, you get these types of results: After watching your video:
- 68% of viewers go to your website
- 76% of website visitors buy from you
- 74% of viewers understand your products/services better
6) One-third of all Internet traffic is video viewing
- So, if you don't have videos and your competition does, well, it's pretty obvious who's getting the business, isn't it?
Videos will deliver more traffic with the best format, content and  strong CTA- Call to Action - or, what you want them to do next:
- They contact you by phone or email
- They come to your business
- They go to your website for more info
Here's my CTA: Email me: mike@dfwpromarketing.com to learn more about how Reputation Management with videos can get you -
       MORE CUSTOMERS

1 bad review. That's all it takes to drive traffic to your competition. Bad reviews stay online and can hurt you forever.

What can you do about them? "Review Videos" can push the bad reviews down and off of page 1 for specific search terms as they are replaced with positive '5 Star' Reviews.

Imagine the additional traffic you'll get without those bad reviews showing up on the first page of a Google search.

We rank videos, just like this one, high on search engines to drive more traffic to you and drive down the bad reviews.
https://youtu.be/DDFFa8wRGCA

Call us now to learn more about how we push bad reviews into oblivion so you get more views and customers. 469.256.8131

Mike@dfwpromarketing.com

Bad reviews eating your lunch on Yelp and other review boards?
We can help. Review videos rank high and drive bad reviews further down the search results and off of page 1 for your business. Imagine the additional traffic you'll get that is now going to your competition. Videos that look like this one:  https://youtu.be/DDFFa8wRGCA
To get your bad reviews off of page one and replace them with 5 Star Reviews call NOW 512-489-7324. You'll be glad you did.

This is really funny for anyone who knows about SEO.

Here's the third video of the 3 part series, "How to Have a Good Life."
http://youtu.be/xwtCoUq9hAE

Here's PART 2, of the 3 PART Video series, How to Have a Good Life. Please watch on YouTube, like and leave comments. Thank you.http://youtu.be/B5iyKuL7snU

Here's my newest video. Please watch, like and comment on YouTube. Thank you.
How to Have a Good Life

Hi Everyone. Here's a new marketing video I created using the software Easy Video Sales Letter. Let me know what you think of the video by clicking the link, watching on YouTube, then liking it and commenting on it, too. Thank you. http://youtu.be/Tb11SzZhu7U

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